THIS CONCEPT BECOMES A METAPHOR TO THE PEOPLE THAT IF WE CAN FIX OLD BEATEN UP CARS TO A BRAND NEW ONE, WE CAN FIX ALL YOUR PROBLEMS WITHIN NO TIME! THROUGHOUT THE TOUR THEY WILL BE REFURBISHING DIFFERENT CARS!
BEFORE
AFTER
IDEA 2: BRAVE NEW WORLD
This concept has a space divided into 5 different sections( based on their product). Each of the walk-through will explore visual metaphors and super-surrealist design ON both the problem and the solution. the reason behind a playful space of the issues, is to break down the insecurities that men feel while creating an unforgettable experience to promote the brand. At the end of the journey, people will leave with collected swag and info packs available at the vending machine.
IDEA 3: THE SAFE PLACE
The safe place focuses on creating private spaces for men to face their problems. In the store, they will find various bathrooms where they can walk in and find a mirror that will come to life when activated by a sensor…
